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Martha Rogers, Ph.D. : ウィキペディア英語版 | Martha Rogers, Ph.D.
Dr. Martha Rogers is an American author, customer strategist, and founding partner of Peppers & Rogers Group- a customer-centric management consulting firm. Dr. Rogers is an adjunct professor at the Fuqua School of Business at Duke University〔http://www.fuqua.duke.edu/faculty_research/faculty_directory/rogers/〕 and a co-director of the Duke Center for Customer Relationship Management.〔http://www.fuqua-europe.duke.edu/centers/ccrm/index.html〕 ==Influence== Dr. Rogers is published in academic and trade journals, including the Harvard Business Review,〔http://hbr.org/1995/03/do-you-want-to-keep-your-customers-forever/ar/1〕 Journal of Advertising Research,〔http://www.journalofadvertisingresearch.com/ArticleCenter/default.asp?ID=6549&Type=Article〕 and the Journal of Public Policy and Marketing.〔http://www.marketingpower.com/ResourceLibrary/JournalofMarketing/Pages/2005/69/4/jmkg.69.4.262.aspx〕
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